The eye-watering £1bn deal does not reflect the the sale volumes of Man City kits. Figures collated by Transfermarkt.com show the club, a relative newcomer in the global elite, still trail behind rivals in kit and merchandising sales.

The £100 million (€115 million) per year deal, far surpasses City's previous annual deal worth about £65 million, signed in 2019, and overtaking Manchester United's current £90 mill

Manchester City have extended their kit partnership with Puma on a long-term deal, the club announced on Tuesday, with British media reports saying the deal is worth around 1 billion pounds, making it the largest in the Premier League.