Competing agendas are limiting the tools publishers have at their disposal in ways that aren’t always primarily motivated by ...
Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by ...
The Google ad tech antitrust trial is over. The court will now take a break before closing arguments on November 25.
Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.
Could Google’s antitrust cases change how we use the internet? The short answer: possibly. Marketers are on edge, as the ...