AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across ...

Omar Tawakol sold two companies in five years. But he’s in no rush with his new virtual product placement startup Rembrand.

Competing agendas are limiting the tools publishers have at their disposal in ways that aren’t always primarily motivated by ...

Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by ...