Disney released a new ad product called Disney Compass designed to give buyers quicker and more direct access to Disney data ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Three years after launching its own data clean room, Roku is trying to bring something new to the table. On Monday, the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially for ...

On Monday, the company launched the Roku Data Cloud, which allows marketers access to streaming TV data via ad tech and agency partners.

Disney releases Disney Compass to give buyers quicker and more direct access to data from Disney's identity and measurement partners.

Meta recently revisited its goal to create AI-generated “characters” — which backfired. Plus, Apple’s trying to avoid a class-action lawsuit.

CTV experts are “bullish” on the channel and believe that many of 2024’s biggest trends will continue well into 2025.

Dealmaking and AI (and blackjack) are top of mind for those heading to CES. Plus, don’t expect brands to reengage with hard ...

Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards ...