Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by ...

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The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

In a world saturated with copy and clichés, Tanima Kohli, group head for copy at Enormous has carved a niche by rewiring the ...

Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the ...

India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a ...

Articles written by Anushka Gupta ...

Our weekly roundup of the latest appointments and account wins from Ogilvy ASEAN, Actimedia, Jio Star and many more.

Valentine’s Day marketing needs to move past the idealised and embrace the real, authentic experiences, argues the founder of ...

BigBasket has launched a Valentine’s Day campaign contrasting its rapid delivery service with the waiting game in modern ...