A survey by Qoruz shows a shift in festive advertising, with influencer marketing expected to dominate consumer engagement in ...

The co-founder of Wahter delves into why and how non-digital platforms are seeing a resurgence in the advertising world.

True Elements, a subsidiary of FMCG major Marico Ltd, recently onboarded cricketer Rohit Sharma as its brand ambassador. The ...

In contrast, Tiger, representing the ease of the modern day, books an Uber and moves on with ease. This light-hearted ...

Articles written by Amitt Nenwani ...

The online fashion platform will blend tech and creativity to make the three-day runway spectacle accessible both on the runway and through immersive online experiences.

Amazon’s acquisition of MX Player, India’s top free streaming service, signals the company’s strategic move to stand out in ...

The Other Circle’s CEO notes that it's key to building lasting impact and elevating their image beyond the content.

The latest ad films and campaigns from Kalyan Jewellers, Platinum Guild International, Taneira, Homefoil, Swiggy, Maruti ...

Raani, pays homage to the modern-day queens—the women who rule their worlds with grace, strength, and unyielding confidence.

EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, ...

The latest appointments and account wins from Organic by MSL, Dentsu BX India, The Media Manifest, Advertising Agencies ...