Gender inclusivity isn’t optional—it’s essential. Brands that embed equity into their DNA don’t just sell products; they ...

With ETML on board, McKinsey will have over 200 digital marketing analysts, performance marketers, and data scientists across ...

The new AI agent provides real time insights on campaign performance across ad networks for mobile game and app based ...

Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal ...

More than 80% of Google's advertisers are already using at least one AI-driven Google Search Ads product, according to Roma Datta Chobey, managing director — digital native industries, Google India.

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Articles written by Nikky Gupta ...

In an era of information overload, brands that evoke genuine feelings, particularly laughter, are likelier to succeed, says Art-E Mediatech founder.

WPP has invested in Stability AI, the developer of Stable Diffusion, a generative AI platform for image generation. This investment is expected to provide WPP with an ability to deliver advanced ...

As brands navigate the evolving influencer partnership landscape, Quantum Consumer Solutions' associate urges them to consider fundamental shifts in nature of influence, technology's role, and ...

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