Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by ...

BigBasket has launched a Valentine’s Day campaign contrasting its rapid delivery service with the waiting game in modern ...

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Valentine’s Day marketing needs to move past the idealised and embrace the real, authentic experiences, argues the founder of ...

In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

Articles written by Anushka Gupta ...

By tapping into music as a universal language of love, Coke Studio aligns its brand with meaningful experiences. The campaign positions the mixtape as a timeless keepsake, reinforcing the emotional ...

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a ...

Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the ...