MEDIPEEL lit up the night at the Hashtag Asia Awards 2025, stealing the spotlight as it clinched the coveted Overall Brand ...

What do you get when you mix mascara, banana candy and a pop princess in a Prada wardrobe? A music video that doubles as a luxury ad.

Marketing is facing heightened internal scrutiny as global brands tighten controls over budgets and messaging amid growing ...

Hilton has rolled out the latest chapter of its "It matters where you stay" brand campaign, featuring Bollywood heavyweight ...

Central to the campaign is a film that brings nutrients to life by personifying vitamins as guests at a lively house party hosted by the Zespri KiwiBrothers. This playful, vibrant setting visualises ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

A new study from YouGov reveals that for most consumers globally, Father’s Day is still about sentiment, not sales.

UNICEF has launched a powerful new global campaign to mark the International Day of Play, held on 11 June, spotlighting what ...

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

Mattel has inked a strategic partnership with OpenAI to roll out AI-powered products and experiences inspired by its portfolio of iconic brands.

JINRO is reprising its high-stakes brand play with Netflix’s Squid Game, this time tying up with season three of the global ...

British newspaper The Economist has taken to the streets to remind readers that copywriting is in fact, alive and well.