Adding images to your LinkedIn pages and content can boost interest and engagement. In order to get the best results, it helps to have the correct crops. An infographic (below) from Hootsuite covers ...

Marketers, bloggers, and small business owners have been struggling with the same problem for years: how to create compelling content. Why is it such a struggle? Because they're using the wrong ...

Shimone cringed as she looked through the negative comments and snide remarks of Nike fans on Adidas's Facebook page: "Congrats on finally getting the running shoe we had two years ago!" Ugh. Despite ...

Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the competitor's price and risk losing revenues. Yet, based on a vital but universally ...

Marketing Management - Fully 71% of CEOs say they would give their CMO's performance a grade of A or B, according to recent ...

Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares? To find out, Growista used the BuzzSumo platform to analyze 50,000 content ...

Explore how marketing teams are using data insights, optimizing spend, leveraging AI tools, and mastering efficiency to drive measurable growth and strategic success.

Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company.

Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research from the US Chamber of Commerce. The report was based on data from a ...

Which tasks do PR and communications teams excel at? Which tasks are they struggling with most? What obstacles are stopping them from successfully executing their strategies? To find out, Cision and ...

Are you sick of seeing "just a friendly reminder" in work emails? If so, you're not alone. According to an analysis conducted by Mailsuite, it's one of the most common passive-aggressive phrases in ...

Conversion rate optimization (CRO) is having a moment in the sun with startups and others. And it's long overdue. Why? Because CRO takes a resource you already have (the traffic to your website) and ...