Find out the latest advertising spend trends and competitive dynamics shaping European retail. Tailored for SMBs, this ...

Balance your short and long term brand performance goals with a full-funnel marketing strategy. Industry peers and experts ...

Throughout the month of April, Nielsen employees celebrated Global Volunteer Month with volunteering and environmental ...

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...

Já é difícil prender a atenção de uma pessoa, quanto mais a de uma geração inteira. A geração do milênio - agora o maior grupo geracional dos EUA - cresceu junto com os avanços da tecnologia e das ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

Daily audio consumption in the first quarter of 2025 amounted to 3 hours and 54 minutes of daily 1 listening across both ad supported and ad free platforms like radio, podcasts, streaming music ...

Siete plataformas diferentes ofrecen los títulos en streaming más vistos de marzo. El streaming alcanza su mayor cuota hasta la fecha, con un 43,8% de la televisión. Los Oscar y Tracker dominan la ...