Multi-year renewal includes measurement of all networks and syndicated businesses, with access to Nielsen’s groundbreaking big data. NEW YORK, October 4, 2024 – Nielsen, a glo ...
Nielsen reveals the top ad spenders in Australia’s finance industry, with ad investments increasing by 9% year-on-year. Key ...
Nielsen has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication in the Philippines.
NEW YORK – October 2, 2024 – An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across 15 networks on Tuesday, October 1, according to Nielsen.
Tokyo, Japan – September 17, 2024: Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include ...
Nielsen’s Head of Advertisers and Agencies Matt Devitt discusses the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact. Outcomes are top of mind ...
El hip hop celebra su 50º aniversario y nosotros exploramos la influencia que ha adquirido y la persistencia con la que engancha al público... Descubra por qué la medición de audiencias diversas es ...
如果说过去几年的重大营销事件有什么共同点的话，那就是以业务成果而非媒体消费指标来衡量输赢。当然，二者缺一不可，但太多的营销人员只关注眼前的事情--他们的媒体计划和渠道选择 ...
Scoprite perché la misurazione di pubblici diversi è fondamentale per il settore dei media e come sfruttare al meglio queste soluzioni.
Jika ada benang merah dalam kisah-kisah pemasaran besar dalam beberapa tahun terakhir, itu adalah bahwa kemenangan dan kekalahan diukur dalam hal hasil bisnis, bukan metrik konsumsi media. Tentu saja, ...
O Hip Hop comemora seu 50º aniversário e nós exploramos o quanto ele se tornou influente e envolve o público de forma persistente... Saiba por que a medição de públicos diversos é fundamental para o ...
Le hip-hop fête son 50e anniversaire et nous explorons l'influence qu'il a acquise et l'intérêt qu'il continue de susciter auprès du public... Découvrez pourquoi la mesure de la diversité des publics ...
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