Provides an overview of the key datapoints that advertisers need to know about Amazon, spanning investment, consumption and performance insights.

It's difficult to stand out among celebrities and brand activations on the year's largest stage. So we needed to break through the noise and create a campaign with a culturally relevant theme that ...

As of 2022, oil accounted for over 46% of Saudi Arabia's GDP. [1] However, Aramco, Saudi Arabia's leading energy company, was dedicated to advancing Vision 2030 - the national strategy for economic ...

When aligned with a brand’s core ethos and offering, purpose-driven campaigns can improve business performance and create social benefits. Purpose beyond profits has become an expectation and a key ...

This is the story of how a sleeping giant fought back against encroaching supermarket own brands by using behavioural science and creative excellence as its weapons. It's a story of standing strong in ...

This WARC Guide provides a summary of new thinking and best practice on making the case to the C-Suite. As with past economic shocks, from the COVID-19 pandemic to the 2008 banking crisis, marketing ...

This article is part of a series of articles from the WARC Guide to making the case to the C-Suite. Read more We’ve now been running our ‘Where everything’s done proper’ campaign for eight years, and ...

The very essence of marketing boils down to understanding the future behavior of consumers, in this case, citizens and their voting patterns, and the necessary ingredients of a leader and his/her ...

This fourth annual survey from the US agency Boathouse looks at how US CEOs perceive their CMOs, and the role of marketing, within their organizations. While CEOs generally hold their CMOs in high ...

Where Were We and Why Were We There? Şölen, a leading Turkish confectionery company, had introduced its premium brand Amada to the Saudi market in 2013, gaining initial awareness. In 2020, following ...

Looks at how measuring all aspects of marketing activity – including external factors outside marketing’s control – can lead to not only better marketing but stronger internal buy-in for its role.

We're all familiar with the process of moving, but in Quebec, the phenomenon is unique: 250,000 Quebecers moving around July 1st. This represents the biggest business opportunity of the year for ...