In this edition of Spotlight APAC, WARC APAC Managing Editor Rica Facundo looks at key trends that will influence how affluents in APAC view luxury, signal status and engage with luxury brands.

Looks at campaigns that have showcased products and built connections with consumers by placing them at the core of emotional and cultural experiences, using three award-winning case studies. Purpose ...

The flagship smartphone category is rapidly growing, offering various brands and models. Since 2019, Samsung's leadership has been cemented by innovative foldable tech, like the successful Galaxy Z ...

B2B Customer Promise campaigns are more likely to drive uplifts in brand health measures such as consideration, preference and purchase intent. B2B Customer Promise campaigns also appear to outperform ...

Southeast Asia is rapidly emerging as a key player in the global luxury market, driven by a growing population of millionaires and billionaires. Countries like Singapore, Indonesia and Thailand are ...

In February 2022, Vietnam's economy was barely starting to recover when Russia invaded Ukraine. In just 6 months, prices of petroleum products in Vietnam rose over +50% to USD 1.33 per liter, the ...

The contents of this article were first presented at the iDigital Luxury Digital Commerce Summit in Shanghai. How can we extract more growth for luxury brands in the China market? As we approach a ...

In such an uncertain economic context like 2023, it can be tempting to go for performance-driven approach for immediate returns on investment. However, we recognize that, for an iconic... We’re ...

This report explores the state of social media platforms and their evolving role in e-commerce, featuring profiles of the leading global social media platforms and discussing prospects and growth ...

This report highlights key findings from WARC’s annual survey of strategists worldwide and also unpacks three key themes considered pivotal to the future of strategy. Strategy’s positive impact can be ...