After elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...

Adidas has been hot on the heels of the Samba revolution that brought the brand into everyone's closets over the last year.

Among the notable campaigns for March 13: a new Adidas Originals campaign, Pepsi’s tribute to beach sunsets and WhatsApp’s ...

LIVERPOOL, UK - Media OutReach Newswire - 13 March 2025 - Liverpool Football Club and adidas have agreed a new multi-year partnership that will see the sportswear giant once again ...

In this week's SBJ Marketing newsletter, Terry Lefton looks at date behind big brands putting even bigger dollars into ...

A new report shows big returns from ads played during women's sports games, with basketball and NCAA teams leading the way.

Ad spending on women’s sports surged in 2024, more than doubling from the previous year, according to a new report from TV ...

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network star to discuss why.

Sport & Entertainment partnerships that are changing the game in advertising. The world of advertising is constantly shifting ...

Kendall Jenner made third-wheeling look truly chic on a PDA-filled weekend excursion with Kylie Jenner and Timothée Chalamet ...

Virginia Tech, Washington and Arizona have done all they can to impress the NCAA Tournament selection committee. Now they’ll have to wait until Sunday to find out their tournament fate.

Liverpool F.C. has signed a multi-year kit deal with Adidas (ADDYY) worth over £60 million ($77.5 million) a year, which will see Nike (NKE) ...