CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated approach to its styles.

American Eagle Outfitters AEO.N surged 10% on Thursday after unveiling a new denim campaign with Sydney Sweeney, as the apparel retailer bets on the "Euphoria" and "The White Lotus" actress to reconnect with Gen Z shoppers and boost sales.

American Eagle's stock experienced a surge following its fall campaign featuring Sydney Sweeney, with shares climbing as much as 12%. The campaign, showcasing Sweeney in denim styles, ignited online buzz and attracted retail investors,