October Prime Day in particular is not only a great time to buy a TV on sale, but happens to fall during prime TV watching season. Whether you're a football person, a scary movie person, or a cozy fall show rewatch person, this is your chance to upgrade TVs without waiting until Black Friday.

The second day of Prime Big Deal Days — a.k.a October Prime Day –– is upon us. If you want to save on… basically everything, including high-end electronics, now’s the time to buy it. In the market for a new TV?

Like the OG Prime Day event, the sale is almost guaranteed to include Amazon’s own devices, such as Ring security cameras, Kindle ereaders and Amazon Echo smart speakers. Other brands get involved, too, so, expect to see discounts on everything from electric toothbrushes and home appliances to TVs and other tech.