Netflix’s big bet on the NFL and Beyoncé seems to have paid off. It’s not an exaggeration to say that Netflix had a lot on the line with two live NFL games on Christmas Day. It’s not just that the streaming giant paid $150 million to show the games as part of a three-year deal,

The two games had more than 24 million viewers on average in the United States, Netflix said. Viewership peaked when Beyoncé performed.

Performing cuts from her smash “Cowboy Carter” album, Beyoncé doubled down on her country aesthetic, joined by Post Malone, daughter Blue Ivy and others.