Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

Inter Miami and San Diego FC were the only teams to release fully new kits, but ahead of the league's 30th season, some teams ...

Messi jersey sales in Ohio were 30% higher in 2024 than 2023, MLS noted. So, Messi's move to the United States continues to stir fans and promote the growth of soccer. Messi again was ranked No. 1 for ...

Nike have kind of had reverse history. Nike started with running, made a splash with basketball, then expanded into other ...

The fashion industry and the NBA have never been more in step than they are right now, but many players clothing lines are still overlooked.

Four-time Women's College World Series champion and four-time All-American Tiare Jennings has signed with Adidas.

"Frankly, Nike could have absolutely run the Adidas spot and put Nike at the end of it, and it would have been pretty ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

Before Super Bowl LIX, Adidas made waves by releasing an iconic 'family picture' featuring some of its top athletes, ...

Pat Kelsey has a couple players in his Louisville basketball 2025 recruiting class now. What to know about PG Mikel Brown Jr. and forward Sananda Fru.

In its new global study, adidas reveals the positive behaviors that athletes need from coaches, parents, supporters and ...

Nike appeared to take a brutal shot at Patrick Mahomes with a commercial celebrating the Eagles' Super Bowl win.