Happily, the answer is a resounding yes. This week, Drake’s and New Balance—specifically the latter’s Made in UK branch, ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

Today, Stone Island’s take on the New Balance 272 hits stores. The 272 is a skate shoe that’s been in New Balance’s lineup ...

From tees and shorts to running shoes, there's plenty of great deals to shop at New Balance. For instance, the New Balance ...

In a collaboration with Stone Island, the original Numeric skate shoe, the 272, gets a stripped-down reimagining.

But for this most anticipated of skate shoes, Dave actually flew out to SoCal and sat down in person with The Boss and New Balance Numeric designer Jeff Mikut to go over all the specs and details ...

Coco Gauff and New Balance are launching a new tennis shoe aimed at growing the sport. Daniil Medvedev's Lacoste outfit for the 2025 French Open is available online now.

This month, Reynolds is dropping his first signature silhouette with the brand, one that ties in his affinity for the 900 series with proper skate shoe tech. The result is the New Balance Numeric ...

New Balance. Unlike your typical skate shoe, however, the 993 looks more like a lifestyle trainer, taking design cues from New Balance’s storied 99x series. Of particular note is the specific ...