D with company statement. Paramount Global has confirmed that it has swapped out its media agencies, parting ways with WPP ...

A recent round of layoffs at Paramount has affected 3.5% of the company’s US teams, with more cuts still on the table in the coming months.

“It’s also not always a suitable option for all advertisers, and we find creator-generated ads work best when the basics are ...

While the landscape changes at speed and expectations shift with those changes, some things remain the same: the fundamental ...

Director Confirms No Trilogy Plans Paramount Pictures has officially pulled the plug on the Transformers One sequel, despite ...

The Public Relations Society of America tells us that having a proactive crisis management plan is essential. An effective ...

WhatsApp officially enters the advertising arena, introducing paid Channel subscriptions and Promoted Channels to monetise ...

STREAMING giants including Netflix and Prime Video eclipsed traditional TV channels for the first time last month. Some 44.8 ...

About Augustus Kirby Augustus Kirby is a marketing consultant based in New Yor specializing in community strategy, brand positioning, and AI-powered growth solutions. With more than ten years of ...

Anderson Cooper has hired a reputed Hollywood “super agent” — a sign that the CNN anchor, said to be pulling down an annual salary of $18 million, may exit the struggling cable ...

The role of Elon Musk's SpaceX in an ambitious new U.S. missile defense system is in question following the dramatic feud ...

The evolution of how people are watching their favorite shows and movies has hit a major milestone, as streaming services ...