"The E.U., formed for the primary purpose of taking advantage of the U.S. on trade, has been very to deal with."

In a surprising move, President Trump has reignited trade tensions by threatening a 25% tariff on Apple products unless they are manufactured in the U.S. This could significantly impact iPhone prices and alter the tech landscape.

But Corporate America has to learn to speak a new language — one that informs shareholders and customers about the effects from tariffs while avoiding reaction from Trump on social media or a threat from him or his administration to punish or investigate a company.

Importers are bringing in more goods with a recent tariffs pause, but not enough to guarantee retail store shelves won't run low, or empty in the months ahead.

The Trump administration’s upending of trade norms could help usher in a new economic order—but only if done right.