Caitlin Clark is driving a projected $1 billion WNBA boom and rewriting women's sports economics in real time.

Caitlin Clark is unquestionably the biggest star in the history of the WNBA. And the one-woman show is undoubtedly good for business. According to Ryan Brewer, an associate professor of finance at ...

Caitlin Clark's economic impact on the WNBA is projected to surpass the $1 billion threshold in 2025, according to finance ...

Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

Ryan Brewer, an associate professor of finance at Indiana University Columbus and an expert in valuations, spoke with NBC ...

The Indiana Fever guard was responsible for over 26 percent of the league's economic activity in 2024, according to an expert.

Brewer’s analysis suggests that if Clark simply maintains her current momentum through an expanded 2025 season, her impact on ...

LSU women's basketball star forward Aneesah Morrow was selected by the Connecticut Sun with the No. 7 overall pick in the first round of the 2025 WNBA Draft Monday night. Morrow's projection of ...

The Indiana Fever selected power forward Makayla Timpson with the 19th overall pick during Monday's 2025 WNBA draft. More on the franchise's first selection of the draft: Timpson, an Edison ...

The Hall of Famer and businesswoman teamed up with Intuit QuickBooks and Mailchimp to celebrate Small Business Hero Day, ...

The Indiana Fever selected Gonzaga power forward Yvonne Ejim with the 33rd overall pick in Monday's 2025 WNBA draft. More on the franchise's third and final selection of the draft: A Calgary ...

SOUTH BEND – All basketball eyes Friday were on WNBA rookie Paige Bueckers. Except those on former Notre Dame All-American guard Arike Ogunbowale. Or former Irish guards Jewell Loyd and Jackie ...