Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Nike continues to elevate women's sports with its latest marketing campaign that is tapping into the star power of tennis players.

Check out the best golf belts that you can buy in 2025, including offerings from Nike, Adidas, Peter Millar and more.

Nike remains the industry powerhouse, with $46.7 billion in sales in its most recent fiscal year. Adidas reported $21.2 billion in 2021 sales.

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...