Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been ...

E.l.f. Cosmetics is defending a new ad campaign featuring comedian Matt Rife after facing criticism over his past joke about domestic violence. The Oakland-based beauty brand said it "missed the mark" ...

C ompanies are really just making mistakes left and right with their marketing anymore. E.l.f Cosmetics, an affordable and well respected make-up brand, decided to partner with a man who has made ...

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

Makeup brand e.lf. cosmetics has been slammed for its ad starring a comedian who has previously joked about domestic abuse.