Sting Energy becomes Formula 1's official energy drink partner after a viral sound moment gets fans and F1 legends buzzing. Here's how it all unfolded.

Overtaking is nearly impossible in the current cars, which are 2 metres wide. Under F1’s new regulations for 2026, F1 cars ...

World-rRenowned DJ and Producer, Armin van Buuren discovers The Sound of Sting, joined by Bollywood Powerhouse Ranveer Singh, ...

In addition to expanding fan-facing efforts, PepsiCo will also support the future of the sport through a new partnership with ...

PepsiCo Foods Canada intends to capitalize on the sport's growing popularity in the country to reach Gen Z and millennials.

Formula 1 fans have been whipped into a frenzy following the release of an official promotional video which appeared to ...

PepsiCo will partner with Formula 1 from 2025, making Sting Energy, Gatorade, and Doritos official sponsors in a global multi ...

Daniel Ricciardo can be seen again on the social media of Formula 1, starring in a campaign video for the collaboration with PepsiCo.

From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and ...

PepsiCo has signed a multi-year global partnership with Formula 1 (F1), set to begin in 2025, bringing three of its flagship ...

Those include the likes of Sting Energy and Doritos, as well as Gatorade, which has been named as the official partner of F1 ...

Under the terms of the agreement, Gatorade will also take title rights for F1's sprint race format - a Liberty-era invention itself - while other major consumer names now on board include Disney, Lego ...