PepsiCo joins the growing list of advertisers pouring millions into Formula 1’s global audience. PepsiCo is the latest ...

Elite motor racing series Formula 1 (F1) has struck a new commercial deal with soft drinks and snack foods giant PepsiCo, while also extending a tie-up with cruise operator MSC Cruises.

PepsiCo’s deal further cements F1 as one of the sports most attractive to marketers. F1 generated $2.04 billion in total sponsorship revenue last year, surpassing the NBA, MLB and NHL ...

As part of its long-standing commitment to empowering women in sport, PepsiCo will also extend its involvement to F1 Academy, with more details to be shared in the coming weeks. PepsiCo will be ...

PepsiCo will activate trackside branding, digital content campaigns, and hospitality experiences across multiple F1 races, beginning in 2025. And the choice of sub-brands is telling: Sting and ...

The 5.5-year collaboration will bring elite sports science, hydration expertise, and global visibility to the next generation ...

PepsiCo’s deal further cements F1 as one of the sports most attractive to marketers. F1 generated $2.04 billion in total sponsorship revenue last year, surpassing the NBA, MLB and NHL, and putting it ...

As one of the most physically and mentally demanding sports in the world, Formula 1 requires peak performance under extreme ...