If you’ve been waiting for a sign to finally grab a pair of those pillowy, cloud-walking HOKAs everyone’s obsessed with, this is it.

If you aren’t already shopping the Dick’s Sporting Goods Memorial Day Sale, this is your sign to do so. As shopping experts, we searched far and wide for the absolute best Memorial Day 2025 sales out there.

It’s also not just shoes you can indulge in this Memorial Day—athletic apparel like sports bras, high-performance running shorts, tank tops, and even socks are marked down. Scroll for the best Hoka Memorial Day deals, and save this space for updates throughout the holiday weekend.

In short, they're a premium product, and they command a premium price. Many Hoka styles cost $150 or more, with some trail styles retailing for north of $200. They're rarely marked down, too — buying Hoka generally means paying full price. But not this Memorial Day weekend.

Memorial Day is the official unofficial kickoff of summer, which means it’s outdoor walking and running season. Before you hit the pavement, though, you likely need to upgrade your walking sneakers from last year.

Of course, high-caliber comfort and performance don’t come cheap and Hoka is admittedly on the pricey end at baseline. But, after years of closely tracking the brand, we’ve discovered that Hoka regularly marks down its gear—even its bestsellers. The company just isn’t flashy about it.