Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Howard Schultz gave a full endorsement of Starbucks Chief Executive Brian Niccol’s turnaround plan, with the chain’s former ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Starbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...

Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing ... managers and other company leaders here Wednesday, Schultz said those doubting Starbucks’s ability to ...