Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

It's worth noting that Matt Rife and YouTuber Elton Castee have been pursuing ownership of the Warren home for a while now, ...

A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past ...

A popular budget beauty brand has responded after it came under fire for featuring a comedian who joked about domestic ...

Controversial comedian Matt Rife seems like he's trying not to let the E.L.F. campaign backlash get to him with his recent ...

On Monday, the brand dropped its latest ad. It featured Drag Race royalty Heidi N Closet alongside controversial comedian, ...

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

Comedian Matt Rife have made waves not for a new stand-up exclusive, but for venturing into the world of the supernatural.Matt Rife recently purchased the infamous home of paranormal ...

Did nobody sit there and say, ‘Hey, in 2025, when there is an absolute epidemic of violence against women, let’s not choose to have the face of our campaign be a man who jokes about domestic violence?

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

Katy Bourne, the national lead for shoplifting at the Association of Police and Crime Commissioners, has hit out at the lack ...