WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular chat app. To be clear, users will only see ads on the Status screen — the ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta generated more than $160 billion in advertising revenue last year, and WhatsApp has been the only major platform in their portfolio that wasn’t contributing to those massive profits.

It also marks WhatsApp’s significant move into advertising and creator monetization — a space already well-established on ...

Meta CEO Mark Zuckerberg's plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose previous owners shunned advertising.

WhatsApp beta update introduced features like status ads and promoted channels as a significant step towards the monetisation ...

Meta recently expanded WhatsApp Channels globally to 150 countries, raising speculation that the company may be considering placing ads on the messaging platform to increase revenue. Meta has ...

Meta, the global social media giant at one time known as Facebook when it purchased WhatsApp in a 2014 deal for some $19 billion, now permits advertisers to run click-to-message ads to WhatsApp ...

Meta is bringing advertisements to WhatsApp, marking a major shift for the globally popular messaging app. WhatsApp will now have ads on its Updates tab, Meta announced in a blog post on Monday ...

Ads will not be a part of WhatsApp’s chat feature with friends. Meta said it will collect some data from users to help with targeting the ads. This includes location and language. The company said it ...