An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta is bringing advertisements to WhatsApp, marking a major shift for the globally popular messaging app. WhatsApp will now have ads on its Updates tab, Meta announced in a blog post on Monday ...

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular chat app. To be clear, users will only see ads on the Status screen — the ...

Meta CEO Mark Zuckerberg's plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose previous owners shunned advertising.

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

Meta CEO Mark Zuckerberg's plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose previous owners shunned advertising.

Meta generated more than $160 billion in advertising revenue last year, and WhatsApp has been the only major platform in their portfolio that wasn’t contributing to those massive profits.

WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.

Meta recently expanded WhatsApp Channels globally to 150 countries, raising speculation that the company may be considering placing ads on the messaging platform to increase revenue. Meta has ...