As one of the most physically and mentally demanding sports in the world, Formula 1 requires peak performance under extreme ...

The 5.5-year collaboration will bring elite sports science, hydration expertise, and global visibility to the next generation of female F1 drivers. Gatorade® becomes the first-ever official ...

The 5.5-year collaboration will bring elite sports science, hydration expertise, and global visibility to the next generation ...

Marriott Bonvoy has teamed up with the Mercedes-AMG PETRONAS Formula One (F1) Team to launch "The secret concierge", a new social-first content series starring British comedian Jack Whitehall.

F1's indifference to one of the world's most popular races is staggering — and, if history is any guide, potentially ...

PepsiCo inks a five-year global sponsorship with Formula 1 to promote Sting Energy, Doritos & Gatorade, expanding its ...

Formula 1 and PepsiCo have announced a multi-year agreement that will see PepsiCo become an Official Partner of the pinnacle of motorsport until at least the 2030 season.

Formula 1's sponsorship revenue hits $2.04 billion in 2024, positioning it just behind the NFL as it continues to gain ...

Formula 1 is hot on the tail of the big dog of professional sports marketing, the NFL, and cleared $2.04 billion in ...

An Australian motorsport legend says this new racing team would be crazy not to do everything it can to sign the former F1 ...

Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total ...