Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total ...

Sting Energy, a PepsiCo electrifying energy drink, has officially entered the fast-paced world of Formula 1 as its Official Energy Drink Partner. This ...

Sting Energy becomes Formula 1's official energy drink partner after a viral sound moment gets fans and F1 legends buzzing. Here's how it all unfolded.

Overtaking is nearly impossible in the current cars, which are 2 metres wide. Under F1’s new regulations for 2026, F1 cars ...

World-rRenowned DJ and Producer, Armin van Buuren discovers The Sound of Sting, joined by Bollywood Powerhouse Ranveer Singh, ...

In addition to expanding fan-facing efforts, PepsiCo will also support the future of the sport through a new partnership with ...

PepsiCo Foods Canada intends to capitalize on the sport's growing popularity in the country to reach Gen Z and millennials.

Formula 1 fans have been whipped into a frenzy following the release of an official promotional video which appeared to ...

Under the terms of the agreement, Gatorade will also take title rights for F1's sprint race format - a Liberty-era invention itself - while other major consumer names now on board include Disney, Lego ...

PepsiCo will partner with Formula 1 from 2025, making Sting Energy, Gatorade, and Doritos official sponsors in a global multi ...

Daniel Ricciardo can be seen again on the social media of Formula 1, starring in a campaign video for the collaboration with PepsiCo.