“AI can be really useful, it can be a great assist, but sometimes it makes things up that didn’t happen,” Fiona Cahill, ...

Now, the national party committees typically play an outsized role during GOTV season. But Wiley noted that while the RNC is ...

Pollsters are facing new challenges in reaching voters. See how top experts are adapting their methods to get accurate ...

Republicans are no longer playing catch up when it comes to early voting and are using advanced targeting to turn out more ...

Get insights into the content of political ads in battleground states. Learn what's being said and what's missing in the ...

The real story of 2024 won’t be one single group, but how all of these shifting vote tendencies add and subtract to the ...

Explore the impact of AI on the campaign industry job market. Discover how AI is creating new workflows and job prospects.

As voters continue weighing their options before heading to the polls, it is crucial to solidify campaign messaging and ...

What is one thing we see campaigns forget that costs them victory? Forgetting to add GOTV language to their fundraising ...

Since the historic switch at the top of the ticket, Democratic fundraising has surged. Vice President Harris’ campaign is heading into the final stretch of Election 2024 with a big money edge over ...

In a cycle where campaigns are fighting for votes by the 10s and hundreds, many are a tapping all possible channels to communicate with potential supporters. Think social media influencers, random ...