Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These aim to make it easier for marketers to ...

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against ...

This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ...

Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a ...

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in ...

This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The new offering aims to optimize targeting to Pinterest ...

Salesforce suffered an outage across a number of instances Tuesday, making some features of its platform unavailable to users, while others reported they could not log into Salesforce at all.

U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s holiday season, ...

Movable Ink, the multi-channel personalized engagement platform, has announced a new integration between Movable Ink Da Vinci and Adobe Journey Optimizer. Da Vinci represents Movable Ink’s original ...

For more than 30 years, I was a marketer and communicator in large companies and agencies. In my quest to be seen as significant, I became what HR teams call “T-shaped.” I gained more understanding ...

Optimizely signed a definitive agreement to acquire data warehouse-native analytics platform NetSpring. It also unveiled Optimizely Personalization, aimed at enhancing digital experiences. The latter ...

In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is ...