YouTube's AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and ...

Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.

Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your ...

Google's expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion ...

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and ...

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

Channel controls for Demand Gen lets you precisely target YouTube Shorts, Gmail and other visual platforms, with detailed ...

Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, ...

Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...