A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.

Many search marketers are unknowingly paying a “Google Tax”—overspending on branded keywords even when there’s no competition ...

Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories ...

The generative economy is emerging fast. SEOs who pivot to brand-first, AI-driven strategies will own the next decade of search.

Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, ...