How McDonald's has transformed its marketing organization, from launching a loyalty program to revamping its data ...

Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online ...

Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI ...

Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience ...

We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product ...

Drawing insights from Holly Rollo's new book Power of Surge, here are five ways marketing has changed, requiring B2B software ...

The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, lurking within our dynamic ecosystem is a growing threat: the proliferation ...

We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand. We spoke with Andjelic about her vision and strategy for ...

We spoke with Gatorade’s Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more. Chief Marketer launched its inaugural Marketers on Fire LinkedIn ...

We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.

Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.

We spoke with Mike Allen, CMO at Denon parent company Masimo, about the campaign collaboration and its goals; Perry’s own marketing contributions; challenges to product differentiation; and lessons ...