Marketers are investing in GenAI to improve martech performance, but a persistent skills gap is slowing adoption and limiting ...

A CRM is more than a tech upgrade; it’s a strategic shift that breaks down silos, boosts productivity, and empowers smaller ...

AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant ...

CRM trends in 2025 will rely on artificial intelligence (AI) to move beyond hype and reshape customer relationships and experiences like never before. With innovations such as conversational AI and ...

Despite increased spending by many businesses, 2025 looks like a lackluster year for customer experience (CX) quality, according to Forrester Research. “For most brands, 2025 will be another year of ...

Marketers must avoid or remove sales pipeline challenges to optimize sales performance and revenue generation. These involve lead generation issues, conversion difficulties, sales cycle delays, and ...

Artificial intelligence and ChatGPT promise to revolutionize customer service automation, but is that what customers really want? What if AI in the CRM stack leads to dissatisfied B2B customers ...

Touting a product’s AI capabilities may sound like a good idea to marketers, but it’s a buzzkill for many consumers. A recent study by assistant professor Mesut Cicek and professor Dogan Gursoy at the ...

To help organizations move beyond outdated feedback tools, CallMiner has rolled out Outreach, an AI-based feedback platform. Rather than relying solely on traditional surveys, Outreach combines ...

Agentic AI’s potential for improving customer satisfaction and streamlining workflows is bolstering its appeal in customer service circles and fueling what could be a US$47.1 billion market by 2030, ...

Artificial intelligence-powered bots used in customer service settings are finally learning to get along with human agents. Or is it the other way around? Either way, the friction that existed as ...

Technology is invigorating the cash-rewards marketplace, reshaping retail platforms by streamlining processes, enhancing user experiences, and increasing transparency. Cash-rewards platforms are ...