This article delves into a game-changing application of AI in marketing: effortless attribute discovery. Even seasoned brand ...

According to Forrester’s 2025 Budget Planning Guides, leaders intend to spend more in 2025 after a year of restrained budget ...

Generation Alpha, born roughly between 2010 and above, is often seen as adept navigators of a digital world dominated by ...

The Singapore Science Centre has picked GOODSTUPH Singapore as its creative agency for Science Centre Singapore’s UNTAME ...

Singapore Kindness Movement (SKM) is delving into the world of fashion and with the release of an exclusive pair of shorts.

Digital out-of-home (DOOH) advertising continues to rapidly transform the advertising landscape, melding the physical and ...

Less than 16% of advertisements are recalled and correctly attributed. Meanwhile, a third of online ads are never seen so how ...

Over the weekend, fashion retailer UNIQLO decided to completely wipe its Instagram page clean in a surprise move that left ...

IKEA Singapore was quick to jump on the news and put up a cheeky social post on its page saying, "EWL down, but we're still ...

Skyscanner has handed its SEO remit to independent digital marketing agency Orange Line. Orange Line’s immediate remit is to ...

Despite the preference for mobile, there is still work to be done on the shopping experience. Almost half of global respondents (49%) for a study by VML said that they felt that mobile purchasing ...

Formula 1 racer Lando Norris took Ten Square in a new OOH ad for Airwallex earlier this month. As part Airwallex's "Shifted Perspectives" campaign, Norris could be seen inviting Singaporeans to the ...