Humans do the why and AI does the what”, says Michelle Taite, who believes marketers should forget trying to define their ...

Do personal brand managers help busy execs build their social presence, or are leaders at risk of losing touch with their ...

In the The Marketing Week Podcast, we explore the transition from CMO to CEO, gen AI fears and the reality of working in B2B.

A year after announcing the introduction of ads to Prime Video, Amazon has revealed its average monthly ad tier customer ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Nike plans to invest in “bigger, bolder brand storytelling” and “re-energise brand momentum through sport”, after posting ...