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Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...
Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...
Find out the latest advertising spend trends and competitive dynamics shaping European retail. Tailored for SMBs, this ...
Balance your short and long term brand performance goals with a full-funnel marketing strategy. Industry peers and experts ...
Throughout the month of April, Nielsen employees celebrated Global Volunteer Month with volunteering and environmental ...
NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.
The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...
12月3日の国際障害者デーを目前に控え、ブランド、広告主、メディア・プラットフォームは、多様なマーケティングにおける状況の変化に直面している。政治的、経済的、社会的原動力が ...
A medida que nos acercamos al Día Internacional de las Personas con Discapacidad, el 3 de diciembre, las marcas, los anunciantes y las plataformas de medios se enfrentan a un panorama cambiante en el ...
A medida que el nuevo coronavirus (COVID-19) se extiende por todo el mundo, los consumidores se ven obligados a cambiar radicalmente sus hábitos de compra y de consumo de medios de comunicación.
Alors que le nouveau coronavirus (COVID-19) balaie le monde, les consommateurs sont contraints de modifier radicalement leurs comportements en matière d'achats et de médias. Nielsen suit ces ...
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