The Market Research Society has announced the finalists for the Research Live awards for 2024, including the categories of ...

Insight agency OvationMR has acquired qualitative research platform Ethos as it looks to expand its on-demand insights.

Communicating with cancer patients at diagnosis and encouraging smokers to eschew littering were key takeaways from last ...

One-number brand equity scores offer a straightforward measure, but typically apply a one-size-fits-all approach regardless ...