Sixty-two percent of global consumers think their personal finances will get better in the next six months, according to GWI data in WARC’s 2025 Consumer Trends Report; only 10% expect their finances ...

Procter and Gamble’s Q4 and full-year results suggest that shoppers in rich countries are feeling the pinch and slowing down their buying, especially on discretionary items, as both lower-income and ...

The impact of tariffs on toymakers Mattel and Hasbro has been less than initially expected but both are continuing to diversify their supply chains amid ongoing consumer uncertainty and the likelihood ...

A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, ...

Trends and fads, especially around single products, can make money – but whether they point to something significant about the world (or about how to do business in the world) is much trickier; ...

AI summaries have been found to alter online behavior, according to a study published by the Pew Research Center in the United States, but some experts don’t think AI-based search will completely ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide.

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

Retail Media Radar A quarterly snapshot of the new and noteworthy events shaping the future of retail media.

Amazon’s latest Prime Day event delivered record sales, the e-commerce giant has revealed. However, many brands promoting Prime Day offers experienced a decline in campaign performance. The expanded ...