In this edition of Spotlight APAC, WARC APAC Managing Editor Rica Facundo looks at key trends that will influence how affluents in APAC view luxury, signal status and engage with luxury brands.

This report highlights key findings from WARC’s annual survey of strategists worldwide and also unpacks three key themes considered pivotal to the future of strategy. Strategy’s positive impact can be ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands.

Retail media is helping to end the artificial separation of brand and performance advertising, according to an IAB analyst, but major brands have their doubts about the efficacy of this channel as ...

With Southeast Asia’s RMN or retail media network advertising spend forecast to reach US$4.7 billion by 2030, the RMN is expected to be an important part of a brand’s media strategy. The four main ...

The adoption of attention into media planning, buying, measurement and optimization has been meaningful, but slow, due to issues such as a lack of standardization and the poorly understood link ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

As OTT and streaming media diversify cultural narratives and introduce regional and international content, marketers can experiment with new storytelling formats and brand integrations beyond just the ...

Brands looking to understand their performance on Amazon.com, the e-commerce platform, can use their share of voice in search results as a useful performance indicator. Sign in or book a demo to ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.