Target scales back Pride Month goods while promoting pro-America displays, drawing mixed reactions from shoppers and sparking ...

June marks Pride month, and with it comes an onslaught of rainbow-washed brand merchandise aiming to bring a layer of ...

Target is going viral for a collection that features merchandise with the American flag and the word "USA" in posts that have ...

Target’s Pride collection is not sold in all 2,000 stores, but it hasn’t ended or been replaced with patriotic-themed products. Target’s full Pride collection is for sale online and through its app.

In New York City, Target is still a top-tier corporate sponsor for Pride festivities, but the company reportedly asked that ...

Multiple retailers this year are noticeably promoting Father’s Day over Pride Month in a stark contrast to previous years, ...

Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump ...

The organizers of prominent Pride celebrations saw huge sponsorship drop-offs this year, a pattern seen as a response to the Trump administration.

Target confirmed the LGBTQIA organization Philly Pride 365, turned down sponsorship for its Pride Month Kickoff.

Instead of being greeted with Pride Month merchandise upon entering Target locations, the retail giant has embraced good, old-fashioned patriotism this year.